About Us

Welcome to FireLily Australia— your cozy home for all things bookish and spicy!

FireLily is the brainchild of a book-obsessed lass and her loyal Golden Retriever boyfriend, who share a love for stories, community, and endless cozy moments. What started as a shared passion has grown into a small but mighty venture.

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We’re two Aussie parents raising a blended family of three little kidlets, and together we bring over 20 years of experience in sales, business administration, and leadership into this heartfelt passion project. Ready to join us on this adventure?

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At FireLily, we’re all about championing indie authors across Australia and New Zealand to bring you the very best. Our line-up includes our much-loved book boxes and quick-fix Lite Packs, to shirts, mugs, and other fun surprises, each product is handpicked and crafted with care to bring you joy.

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But FireLily is more than just products—it’s a community. We’re here to make connections, share smiles, and welcome every book lover with open arms. Whether you’re on the hunt for your next literary escape, dipping your toes into the spicy genre for the first time, or looking to make bookish friends, we’re here for you.

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Join us at FireLily, where stories, smiles, and a sense of community are at the heart of everything we do.